What is E-commerce?
E-commerce success requires far more than a well-designed online store. I work across the entire customer journey — from product discovery and acquisition through to checkout optimisation, post-purchase retention, and long-term customer loyalty — to maximise revenue at every stage of the funnel and systematically reduce the cost of acquiring each new customer.
How I Approach E-commerce
With deep expertise in Google Shopping, Performance Max, Merchant Center, WooCommerce, and e-commerce analytics, I help online retailers grow revenue while systematically reducing their cost per acquisition. Whether you are launching a new store or scaling an existing one, I bring the full-funnel perspective that drives sustainable e-commerce growth.
Key Benefits
- More revenue from your existing traffic through CRO and checkout optimisation
- Lower cost per acquisition through smarter campaign structure and feed quality
- Higher ROAS from Google Shopping and Performance Max campaigns
- Repeat customers through post-purchase email flows and loyalty strategies
- Complete visibility into e-commerce performance at every funnel stage
My Process
Store & Feed Audit
Review your store architecture, product catalogue, data feed quality, and checkout conversion flow.
Campaign Setup
Build Google Shopping, Performance Max, and remarketing campaigns with optimised product targeting.
Feed Optimisation
Improve product titles, descriptions, images, and attributes in your data feed for maximum visibility.
CRO & UX Review
Identify and fix friction points in your checkout and product pages to increase conversion rate.
Retention Strategy
Implement email flows, loyalty programmes, and re-engagement campaigns to maximise customer lifetime value.
Frequently Asked Questions
I work primarily with WooCommerce (WordPress), and also manage campaigns for Shopify and other platforms. Google Merchant Center, Shopping campaigns, and Performance Max are core to my e-commerce work.
Yes — unprofitable shopping campaigns are usually caused by poor feed quality, incorrect bidding strategy, weak audience signals, or structural issues. A full account audit followed by systematic optimisation typically improves ROAS significantly.
Product feed optimisation involves improving the titles, descriptions, images, attributes, and categorisation of your products in Google Merchant Center to maximise visibility, click-through rate, and conversion from Shopping ads.
I implement post-purchase email flows, loyalty programme strategies, win-back campaigns, and segmented re-engagement sequences to increase repeat purchase rate and customer lifetime value.