What is Data Analysis?
You cannot improve what you do not measure — and you cannot measure what you have not defined. I build the analytics infrastructure and analytical frameworks that transform raw data into clear, actionable intelligence, giving you a true and complete picture of your digital performance at every level of the funnel.
How I Approach Data Analysis
From GA4 implementation and GTM configuration to custom Looker Studio dashboards and multi-touch attribution modelling, I ensure your data is accurate, complete, and strategically interpreted. The result is a measurement system that makes genuinely intelligent decisions possible — and removes guesswork from your strategy entirely.
Key Benefits
- Accurate, reliable data you can actually trust and act on
- Custom dashboards that surface the metrics that matter most to your business
- Clear attribution showing which channels and campaigns drive real revenue
- Identification of conversion bottlenecks and untapped growth opportunities
- Data-driven culture — decisions backed by evidence rather than instinct
My Process
Analytics Audit
Review your current tracking setup, identify data gaps, errors, and missing conversion events.
Infrastructure Setup
Implement GA4, GTM, and any additional tracking tools with a clean, accurate data layer.
Dashboard Development
Build custom Looker Studio or GA4 dashboards tailored to your specific KPIs and reporting needs.
Attribution Modelling
Configure attribution models to accurately credit traffic sources and understand the true customer journey.
Ongoing Analysis
Deliver regular data-driven insights, anomaly alerts, and strategic recommendations based on your data.
Frequently Asked Questions
Yes — incorrect GA4 data is one of the most common issues I encounter. I conduct a thorough audit of your tracking setup and fix missing events, duplicate sessions, and attribution errors.
Google Tag Manager is a tool that lets you add and manage tracking scripts on your website without touching code. It gives you flexibility, accuracy, and control over your analytics — and yes, most businesses benefit significantly from using it correctly.
Absolutely. I build custom Looker Studio dashboards tailored to your KPIs that are easy for non-technical team members to read and act on.
This is an attribution challenge. I implement multi-touch attribution models that give you a more accurate picture of which channels and campaigns contribute to conversions throughout the customer journey.