The client
Medical Aesthetics & Derma is an aesthetic and regenerative medicine clinic in Kifisia, Athens, led by Dr. Kalliopi Lyra (MSc in Aesthetic Dermatology, University of Camerino).
The brief
A site that presents the treatments with scientific grounding in a calm, premium tone, and leads visitors to book an assessment.
What was built
- Custom WordPress theme, designed for the clinic, no page builder.
- Treatment pages (e.g. non-surgical face lift, biofiller, polynucleotides / PDRN), a regenerative protocols section, the doctor’s profile and articles.
- SEO and structured data: Yoast SEO with MedicalClinic schema, opening hours and the doctor’s details.
- Clear calls to action for appointments and contact (phone, email).
- Performance: LiteSpeed Cache.
Stack
WordPress, custom theme, Yoast SEO, LiteSpeed Cache.
